![](https://cdn.myportfolio.com/e8ae6bc8-9bc6-4ec7-b6e5-eb0552805507/dc095fa9-e391-41c2-a821-b540793aff7f_rw_1920.jpg?h=53ca7de5a3547d125f07b0c5764afa00)
Moving Parts Psychotherapy Logo
A local therapist needed a logo and sign for her new practice. Her therapy includes Internal Family Systems, which addresses sub-personalities (or parts) within people, such as our internal wounded child. She also uses nesting dolls as part of her therapy, and wanted to include them in her logo.
Process
I interviewed the client, then wrote a creative brief and made a moodboard to guide both of us through the process. The standout adjectives she used to describe her business were “creative,” “comforting,” and “unpretentious,” as well as having a mostly female clientele. I also researched IFS trauma therapy to better understand her practice. The images I chose were whimsical, warm, and stylish.
![](https://cdn.myportfolio.com/e8ae6bc8-9bc6-4ec7-b6e5-eb0552805507/48e4f99e-2068-43f0-af79-393f0eaefe05_rw_1920.jpg?h=a8e3d80fff9383795ba88f1f5d07cc85)
Digital drafts
Since the client’s target audience is young, creative, diverse, and mostly female, I worked with bright colors and playful typography. I also wanted to show representations of the brain as a maze, and show the paths we take to work on our mental health. It is also a nod to some of her therapy through games and play.
![](https://cdn.myportfolio.com/e8ae6bc8-9bc6-4ec7-b6e5-eb0552805507/518cc929-7c11-4321-b031-11375cb53606_rw_1920.png?h=305368915bfbc890fbb3f25bb23655a9)
Final logo
The client was drawn to the logo with bright, interlocking circles, but was still missing the nesting dolls concept. I simplified the doll shape to replace the circles, and found the effect to fit well with the client’s love of the groovy ‘70s style.
![](https://cdn.myportfolio.com/e8ae6bc8-9bc6-4ec7-b6e5-eb0552805507/40b11b70-3fc9-471d-a07c-846d722f4a74_rw_1920.png?h=41166fa1e83a20233a6b896d94ad1055)
Reflection
This was one of the earliest logo projects I worked on, and I'm still proud of how it turned out. I worked closely with the client, who was very happy with the final design. Through this project I learned how to interview a client and write a creative brief, how to utilize that information and set a style, and how to communicate throughout the process. It was a wonderful introduction to logo design.
![](https://cdn.myportfolio.com/e8ae6bc8-9bc6-4ec7-b6e5-eb0552805507/ca796c0c-a7c8-4ef8-9b29-b42fed23d7fa_rw_1920.jpg?h=7efa0133895bb7da72ded69c9d35204c)